The Bella Sara Brand

Information from the official Bella Sara Website, and copyright Bella Sara Company.

This page is under construction!

About Bella Sara:
"Bella Sara™ is a magical world of horses where children can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard through Conceptcard, Bella Sara inspires and empowers children with positive messages and the magic of North of North.

Committed to safety and security, the Bella Sara website is completely free of social networking, third-party advertising, and requires parental approval for users under 13 years of age. Most features at BellaSara.com, including Bella Sara Adventures, are free of charge, but play may be expanded further through the activation of secret codes, found in Bella Sara products. To read more about Bella Sara’s safety features, visit here.

First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school and more in the North American and International markets.

Select Bella Sara products include secret codes that expand a child’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes, children can discover the world with Bella Sara Adventures, casual games and activities and more."

About The Bella Sara Company, LLC.
"The Bella Sara Company publishes of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses with adventures, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more."

About Concept Card:
"Conceptcard was founded in September of 2005 in Svendborg, Denmark ad founded by principals Gitte Braendgaard and Poul Villadsen, each of whom holds the title of director. The company launched its first product, a game called Bella, in September of 2005. Gitte, who developed the product vision of Bella, was inspired to create Bella during her tenure as a social worker, caring for the disabled. In line with the focus of her former career, Bella, now Bella Sara™ features socially conscious, positive messages and imagination-building game play, designed to uplift girls."

More Information
The Bella Sara franchise was created by Gitte Odder Brændgaard in 2006, and was intended to be an alternative to competitive trading card games such as Pokemon, or Yu-Gi-Oh. Catered towards girls, the cards combined a mythical world of magical horses with game play. The franchise would grow to be popular in both Scandinavia and the United States, and was published by Seattle-based game company Hidden City Entertainment. They also gained popularity worldwide, and received numerous awards such as the “National Parenting Center Seal of Approval” for 2009, and "Toy of the Year" and the “Seal of Excellence” from Creative Child Magazine for 2008 and 2009.

It was reported June 16, 2013 that the Bella Sara Company would be ceasing all operations. As of May 2019, the flash site is still up, but the store has been shut down.

You can learn more about the Bella Sara Company on its respective page.

Information adapted from the Bella Sara Wikipedia page.