Bella Sara Timeline

On this page you can find a comprehensive timeline of Bella Sara and the major companies that created the brand. You can learn more about the history of the company here, and don't forget to check out the official Facebook page and the official website.

Current Updates
-Sura Hart (an author) has been brought on as a new partner to the Bella Sara Team

-On Facebook, Gitte claims new activities will be added to the site often. (This was in April 2020. No new updates have been given since).

-Facebook updates: Gitte claims new projects are coming and she hopes you enjoy the app!

-"Is the website coming back?": Gitte said absolutely not (on Facebook). They can't port the old functions without using flash, so they have discontinued them permanently. She apologized but said there are new things coming soon so stay tuned.

2005

 * September 2005 - Bella Sara is created in Denmark by Gitte Braendgaard

2007

 * Conceptcard partners with Hidden City Games and goes worldwide. Their name is changed officially from "Bella" to "Bella Sara."


 * March to June 2007 - The company runs a number of TV commercials on major stations, including Nickelodeon, Cartoon Network, and ABC family.

2008

 *  Bella Sara is nominated for an Award in Outstanding Video Game by Women's Image Network (WIN).

2009

 * Hidden City Games visits the Nurnberg Toy Fair.

2010

 * Bella Sara receives two awards from The Toy Man: the "Award of Excellence" and the "eChoice Award."

2011

 * The 5-year contract between Conceptcard and Hidden City Games ends. Hidden City Games shuts down, and The Bella Sara Company LLC of Seattle, Washington takes over distributing cards for Conceptcard.

2013

 * The Bella Sara Company LLC announces closure in the United States. Future projects are moved to Conceptcard.


 * Foals prototype series is announced, but never released with only a few prototype series being found.

2014

 * Gitte releases a survey on Facebook for a "new Bella Sara game" which is never released

2016

 * The Classic Bella Sara Website is temporarily shut down, but restored. Gitte claims updates to the site are coming, but none are actually given, the Bella Sara Company ApS is also confirmed to be the new company name, and is centered in Denmark, created in July. Website temporarily shuts down again, Gitte claims the website was ported to her in Denmark and is now under her control.


 * "Foals - 2017 Promos" boosters are released to secure card distributors.

2017

 * April - Gitte shares photos of "Foals - 2017 Promos" art on Facebook


 * New collection of cards proposed for the end of the year.

2019

 * September 2019 - Kidabord, a French branding company that handles design as well as fabrication, creates Bella Sara  school supplies including agendas, backpacks, etc. for the 2019 school year.


 * 2019 to Early 2020 - The website is still up, but the game is practically unplayable with many glitches, deteriorating features, and broken captcha functions.

2020

 * April - The Bella Sara App is released replacing the Classic Bella Sara Website (including stables and Bella Sara Adventures).


 * September - Kidabord  creates Bella Sara school supplies including agendas, backpacks, etc. for the 2020 school year.

2021

 * Kidabord  creates Bella Sara school supplies for the 2021 school year.