Hidden City Games Events

In their efforts to promote Bella Sara card series, Hidden City Games and Conceptcard held a number of promotional events throughout the years in North America.

2006 Girls’ Day San Diego Featuring Ashley Tisdale
To encourage a better tomorrow in today's youth, Bella Sara funded the first ever Girls' Day San Diego on Saturday, November 4th. The free event featured uplifting chats from social organizations such as Big Brothers Big Sisters of San Diego County, fun activities and performances to inspire goodwill and optimism in its participants, and a special appearance by actress Ashley Tisdale.

Girls were able to collect complimentary Bella Sara trading cards and write down their own positive messages to be read aloud by Tisdale throughout the day. Participants could log onto BellaSara.com to care for their new horses.

Pictures of the event also show an appearance of Peter Adkison, the founder of Bella Sara's worldwide distributor: Hidden City Games.

2006 Girls’ Day Seattle Featuring Devon Werkheiser
To encourage a better tomorrow in today's youth, Bella Sara funded the first ever Girls' Day Seattle on Saturday, November 11th. The free event featured uplifting chats from social organizations such as Girls on the Run, fun activities to inspire goodwill and optimism in its participants, and a special appearance by actor Devon Werkheiser.

Girls were able to collect complimentary Bella Sara trading cards and write down their own positive messages to be read aloud by Werkheiser throughout the day.

Unfortunately, the only images available of this event are from the archived photos on BellaSara.com, hence the low quality.

2007 San Diego Comic Con
At SDCC 2007, Bella Sara had a booth where they handed out Erinn promo cards; sold "First Series", "Second Series", and "Northern Lights" packs; and advertised the upcoming "Ancient Lights" cards. An info-video played on loop by the booth.

2007 Gen Con Indy Featuring Hayden Panettiere
At Gen Con Indy 2007, Bella Sara invited TV star, Hayden Panettiere, to make an appearance at the Bella Sara booth in the Family Fun Pavilion on Sunday, August 9th. Panettiere would offer an inspirational speech about "Following Your Dreams" to young fans and sign autographs throughout the day.

At the booth were photos of Hayden herself, jumbo-sized "Northern Lights" Bella promo cards, and Lugh promo cards to be handed out to convention-goers. Attendees could also access BellaSara.com, demo-test the Treasure Trot board game, partake in arts and crafts and storytelling activities, and meet Gitte and Spoops at the booth.

2007 Limited Too and Justice In-store Promotion
In late November of 2007, Bella Sara was licensed to distribute merchandise and cards in Limited Too and Justice stores. To celebrate, the "Ancient Lights" Promotional Card, Dreamer, was given out to shoppers for a limited time.

2008 Quest for the Lost Horse
Prior to the release of the "Magical Friends" series, Hidden City Games issued the "Quest for the Lost Horse" event that spanned from May 16th thru June 12th and featured four promo cards and one exclusive online horse, Falcha.

Customers who bought Bella Sara cards at participating stores would receive one of the following cards depending on the date:

Once all four horse codes were entered into a user's account, the lost horse, Falcha, would appear in the user's stables.

2008 Family Reunion
To promote the arrival of the "Baby Bella" series, Hidden City Games issued the "Family Reunion" event that took place from October 7th thru December and featured four promo cards and local Bella-Sara-themed family game nights that included games, activities, and exclusive prizes.

The story for the event is that foals Dusk and Dawn are unable to find their way home after an eclipse disorients them. Concerned parents Rimfaxe and Aurora seek the help of Wildflower in order to find their lost children.

Each of the four promo cards could be collected in the following way: