Card Series

In these pages, you can find out more about your favorite card series from The Bella Sara Company. To find a specific horse, you can also visit Horses A to Z and Horses by Herd.

Unreleased Card Series
This card series was announced by The Bella Sara Company but never fully released. Some trial sets were printed and have made their ways into the hands of few collectors.

Promo Card Series
These card sets were only available through promotional Events and/or Merchandise. They were not announced as separate series, but each set has individual card numbers and/or codes, thus making them a subset of Promo Cards.

Certificate Series
These card sets do not have individual card numbers or codes but are still considered collectables.

Unconfirmed Series
This card series has been purchased by multiple collectors but little information is known about its origins or legitimacy.

Cards
Bella Sara cards are sold in 'sets' or series. Each set introduces dozens of new horses to love and nurture. Cards come in packs. Each pack contains a random selection of cards to collect or trade. There are three types of cards: horse cards, which all have a positive message for you to discover, rare cards that depict special friends or magical objects, and extra-rare shiny cards of horses or objects.

Older packs also featured item cards, also known as "energy cards", that could be redeemed to place items in one's cottage. Newer packs, beginning with the Royalty series, removed the individual horse codes. Instead, each pack then came with a horseshoe card that provided both in-game currency, randomized horse stable codes from each series, and new adventures and items on Bella Sara Adventures. Newer packs also introduced human character cards, as well as story cards, and removed extra item cards entirely.

In the US and worldwide, Bella Sara cards were published under the label of Concept Card ApS until it was replaced by Bella Sara LLC.

Translations of Bella Sara were published by the following companies:

Asmodee - French & Dutch EGMONT - Italian Rosman Publishing (Росмэн) - Russian

Card Art
According to one artist employed by Bella Sara, artists that are paid by the company do not design the horses themselves. Instead, they are assigned an amount of horses and given detailed descriptions on the appearance, pose, colors, and other details of the illustration.