Card Series

In these pages, you can find out more about your favorite card series from The Bella Sara Company. To find a specific horse, you can also visit Horses by Name, Horses by Color, Horses by Type, and Horses by Herd.

About the Cards
Bella Sara cards were produced from 2005-2017 and are organized in 'sets' or series that include dozens of horses with positive messages of self-affirmation, love, and acceptance. Depending on the series, each set can include common, rare, shiny, item, lenticular, and/or promo cards.

More info on each card type can be found on the Types of Cards page.

In North America and worldwide, Bella Sara cards were published under the label of Concept Card ApS until it was replaced by Bella Sara LLC. Translations of Bella Sara were published by the following companies:

Asmodée - French & Dutch Gedis- Italian ROSMAN - Russian

Gameplay
Cards produced from 2005 to "Treasures" in 2009 include an individual online code that could be redeemed on the Classic Bella Sara Website to unlock the virtual horse or item depicted on the card. Horses could be cared for in the user's stables and appear in select games on the site. Outside of online play, these cards also included playing symbols on the upper right of each card. These symbols could be used in simple card games such a Go Fish or other games designed by The Bella Sara Company.

Starting with "Royalty" in 2009, cards no longer had individual codes or playing symbols. Horses could only be unlocked online via Ticket Cards that were included in each booster pack and came in varying rarities: copper, silver, and gold.

Card Art
Bella Sara is best known for its stunning magical horse artwork created by dozens of professional artists throughout the years. The Bella Sara Company sends each artist a detailed description of the card they are to design such as horse appearance, pose, composition, etc. The artist then provides sketches to the company until both parties are happy with the result concept. The final piece is then completed and sent to the company to be printed on thousands of cards.

More info on each artist can be found on the Artists page.

Bella Series
In 2005, Gitte Odder Brændgaard founded the Denmark company, Conceptcard, and released the very first Bella series. All four series were exclusive to Denmark, Sweden, Norway, and Finland.

Bella Sara Series
In 2006, Conceptcard licensed with Hidden City Entertainment of North America to distribute cards internationally, and the name of the series was changed from Bella to Bella Sara. In June 2011, the contract expired and Hidden City Entertainment closed. Conceptcard signed a licensing contract with The Bella Sara Company, LLC of North America and continued to release cards until June, 2013, when The Bella Sara Company, LLC closed as well.

Promo Series
These card sets were only available through promotional Events and/or Merchandise. They were not announced as separate series, but each set has individual card numbers and/or codes, thus making them a subset of Promo Cards.
 * "Hidden City Games Plushies Promos"
 * "Schmidt Puzzle Promos"
 * "Giochi Preziosi Toy Promos"
 * "McDonalds Happy Meal Promos"
 * "Foals - 2017 Promos"

Certificate Series
These card sets do not have individual card numbers or codes but are still considered collectables.
 * "Giochi Preziosi Baby Bella Certificates"
 * "Giochi Preziosi Dreamriders Certificates"

Unconfirmed Series
This card series has been purchased by multiple collectors but little information is known about its origins or legitimacy.
 * "Halloween Promos"