"First Series"

In June 2006, Conceptcard signed a licensing agreement with Hidden City Games of Seattle, Washington, to publish and market Bella Sara, the successor of the "Bella" card series in Scandinavia. “First Series” was the first series of the new Bella Sara brand and was introduced in October 2006 as a United States only release.

Initially, "First Series" was only distributed in mass market chains, but after receiving criticism from hobby store owners about this decision, Bella Sara became available in both mass market and hobby stores. The series was so popular in the U.S. that Bella Sara "First Series" sold out completely by late April, 2007. Multiple store owners remarked on how well the product sold with young girls.

Appearance
"First Series" cards are silver cards with white stars along the border.

There are a total of 64 total cards: 36 common cards, 9 rare cards, 10 energy cards and 9 foil cards. Also included were activity cards that included various games that could be played with the cards, as well as fun facts.

Foil cards have a rainbow "Scratch Star" design along the card's background.

The series was the first to place online activation codes underneath the main card art and provide copyright information for both the card artists and Conceptcard. These activation codes linked to early versions of the website, and activated horse stables and some mini games.

Name Game
Since this was the very first release of the Bella Sara brand, the series was simply called "Bella Sara".