Card Series

In these pages, you can find out more about your favorite card series from the Bella Sara company. To find a specific horse, you can also visit Horses A to Z and Horses by Herd.

Scandinavian Card Series
Scandinavian card series included two types of series. One was exclusive series. These card series were only released in Denmark, Norway, Finland, and Sweden. They were known simply as "Bella." The other is shared series, which were released both in the United States and Scandinavia, but not worldwide.

United States Card Series
Two types of card series were released in the U.S. The first is exclusive series, or those only released in the U.S. This series also saw the change in the company's name. Prior to "First Series", the Bella Sara brand was simply called Bella in Scandinavia. Shared series were also released in both the United States and Scandinavia, but not worldwide.

Europe Card Series
This card series was only released in Europe.

Worldwide Card Series
These card series were released in many countries around the world. Although they are referred to as worldwide, they were only released to Scandinavian, European, and North American countries.

Promo Card Series
These card series were only available through promotional events, merchandise, etc. and were not announced as separate series.

Unreleased Card Series
This card series was announced but never fully released. However, some trial sets were printed and have made their ways into the hands of few collectors.

Unconfirmed Series
This card series has been found and purchased by multiple collectors, but no concrete information is known about the series, its origins, or legitimacy.

Cards
Bella Sara cards are sold in 'sets' or series. Each set introduces dozens of new horses to love and nurture. Cards come in packs. Each pack contains a random selection of cards to collect or trade. There are three types of cards: horse cards, which all have a positive message for you to discover, rare cards that depict special friends or magical objects, and extra-rare shiny cards of horses or objects.

Older packs also featured item cards, also known as "energy cards", that could be redeemed to place items in one's cottage. Newer packs, beginning with the Royalty series, removed the individual horse codes. Instead, each pack then came with a horseshoe card that provided both in-game currency, randomized horse stable codes from each series, and new adventures and items on Bella Sara Adventures. Newer packs also introduced human character cards, as well as story cards, and removed extra item cards entirely.

In the US and worldwide, Bella Sara cards were published under the label of Concept Card ApS, until the company went under and was replaced by Bella Sara LLC. However, in Russia the cards were published under Rosman Publishing (Росмэн).

To learn more about the types of cards and their rarity, follow this link!

Card Art
According to one artist employed by Bella Sara, artists that are paid by the company do not design the horses themselves. Instead, they are assigned an amount of horses and given detailed descriptions on the appearance, pose, colors, and other details of the illustration.