The Bella Sara Brand

Information from the official Bella Sara Website, and copyright Bella Sara Company.

About Bella Sara:
"Bella Sara™ is a magical world of horses where children can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard through Conceptcard, Bella Sara inspires and empowers children with positive messages and the magic of North of North.

Committed to safety and security, the Bella Sara website is completely free of social networking, third-party advertising, and requires parental approval for users under 13 years of age. Most features at BellaSara.com, including Bella Sara Adventures, are free of charge, but play may be expanded further through the activation of secret codes, found in Bella Sara products. To read more about Bella Sara’s safety features, visit here.

First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international children’s entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and virtual world (playable at BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, back to school and more in the North American and International markets.

Select Bella Sara products include secret codes that expand a child’s imagination with play while unlocking a magical experience into the world of North of North at BellaSara.com. By entering secret codes, children can discover the world with Bella Sara Adventures, casual games and activities and more."

About The Bella Sara Company, LLC.
"The Bella Sara Company publishes of Bella Sara™, a mainstream international entertainment property for children ages 5 and up. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Bella Sara products contain secret codes to unlock a magical world of horses with adventures, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, back to school, and more."

About Concept Card:
"Conceptcard was founded in September of 2005 in Svendborg, Denmark ad founded by principals Gitte Braendgaard and Poul Villadsen, each of whom holds the title of director. The company launched its first product, a game called Bella, in September of 2005. Gitte, who developed the product vision of Bella, was inspired to create Bella during her tenure as a social worker, caring for the disabled. In line with the focus of her former career, Bella, now Bella Sara™ features socially conscious, positive messages and imagination-building game play, designed to uplift girls."