Bella Sara Timeline

On this page you can find updates from the creators of Bella Sara, as well as a timeline of events within the company. You can learn more about the history of the company here, and don't forget to check out the official Facebook page and the official website.

Current Updates
-Sura Hart (an author) has been brought on as a new partner to the Bella Sara Team

-On Facebook, Gitte claims new activities will be added to the site often. (This was in April 2020. No new updates have been given since).

-Facebook updates: Gitte claims new projects are coming and she hopes you enjoy the app!

-"Is the website coming back?": Gitte said absolutely not (on Facebook). They can't port the old functions without using flash, so they have discontinued them permanently. She apologized but said there are new things coming soon so stay tuned.

2005
September 2005 - Bella Sara is created in Denmark by Gitte Braendgaard

2007
2007 - Bella Sara company partners with Hidden City Entertainment and goes worldwide Their name is changed officially from "Bella" to "Bella Sara."

March to June 2007 - The company runs a number of TV commercials on major stations, including Nickelodeon, Cartoon Network, and ABC family.

2008
2008 - The company is nominated for an Award in Outstanding Video Game by Women's Image Network (WIN).

2009
2009 - The company visits the Nurnberg Toy Fair and announces a TV show (possibly related to Valkyrie) that is never released.

2010
2010 - Bella Sara receives two awards from the Toy Man, the "Award of Excellence" and the "eChoice Award."

2011
2011 - Bella Sara cuts ties with ConceptCard and Hidden City due to "ending of contract." This is possibly due to the bankruptcy of the companies involved, although this is not confirmed in English sources. Bella Sara may have also bought the company to continue the cards themselves. Again not confirmed in English sources.

2012
2013 - Bella Sara Company announces closure in US, Gitte claims to be moving the company to Denmark again with future plans of projects

2013
2013 - Foals prototype series is announced, but never released.

2014
2014 - Gitte releases a survey on Facebook for a "new Bella Sara game" which is never released

2016
2016 - Bella Sara website is temporarily shut down, but restored. Gitte claims updates to the site are coming, but none are actually given, the Bella Sara Company ApS is also confirmed to be the new company name, and is centered in Denmark, created in July. Website temporarily shuts down again, Gitte claims the website was ported to her in Denmark and is now under her control.

2016 - "Foals - 2017 Promos" using Foals art is released to various retailers.

2017
April 2017 - Gitte shares photos of the unreleased Foals series on Facebook

2017 - New collection of cards proposed for the end of the year.

2019
September 2019 - Kidabord, a French Branding company that handles design as well as fabrication, worked with Bella Sara to create school supplies including agendas, backpacks, etc. for the 2019 school year.

2019 to Early 2020 - The website is still up, but the game is practically unplayable with many glitches, deteriorating features, and broken captcha functions.

2020
April 2020 - Bella Sara app is released, and the old website (including stable and Bella Sara Adventures) is shut down and replaced with a new website. This is met with mixed reviews, from excited to skeptical fans, as well as many moms on Facebook complaining that the game has been shut down.

September 2020 - Kidabord worked with Bella Sara to create school supplies including agendas, backpacks, etc. for the 2020 school year.

2021
2021 - Kidabord produces school supplies again for the 2021 school year.